I built Objectuve because I needed it myself.
Ten years, one shelved app, and a rebuild. Written by the person who built it.
2016 — 2026
The eras
It started simple: I wanted a tool that made consistency rewarding.
The apps that existed in 2016 were either bare-minimum (a checkbox, a number, maybe a sparkle emoji) or they were elaborate — gamified, but punitive. If you missed a day, your character took damage. Your party suffered. That wasn't motivation. That was anxiety. So I built it. Streaks, XP, badges, community. And if you missed a day? You could come back tomorrow. The game wasn't over.
In 2019, we shipped.
About a thousand people found Objectuve. They created five thousand goals together. The feedback was consistent: "I've never seen a goal-tracking app that feels like this — like it's rooting for me." But I was the only person working on it, and life intervened. In 2020, I shelved it.
For six years, the app sat.
The apps people opened daily became more sophisticated at capturing attention. Infinite scroll became the default. Notification abuse became the norm. The middle ground — deep gamification that respected your time — was empty. No one was building it.
In 2024, I rebuilt Objectuve.
I rebuilt it because I still needed it. This time, I rebuilt it as a Public Benefit Corporation. That's not a marketing claim. That's a legal structure. It means that my duty to you as a user is written into the company's charter — it's codified. User wellbeing can't be sacrificed for growth.
Ten years after the first idea, we're shipping Objectuve to the world again.
We're not claiming to be the most powerful, or the most feature-rich. We're claiming to be the most rewarding to use consistently. We optimize for goals achieved, never for time-on-app. We're built for people who are serious about getting better, not for people who want to be addicted to getting better.
Nobody brings you along for the work.
You open social media, see someone posting photos from Hawaii or announcing they bought a house, and feel a pang of envy. Not because you begrudge them — because you only saw the end result. You weren't brought along on the journey.
When people see the work that goes into something — the daily grind, the setbacks, the small wins stacking up — they don't feel envy when the big moment arrives. They celebrate. They were part of it. That's the whole reason Objectuve has a social layer: the process is the content, not the highlight reel.
Written into the charter, not the marketing.
Objectuve Softworks is a Public Benefit Corporation. Four of these are legal obligations, not preferences.
- Free forever for individuals — No freemium trap. No "upgrade to see your data" nonsense. You own your progress.
- No ads — Your attention isn't inventory.
- No data selling — Your goals are your business.
- Transparent impact — Every year we'll publish our effect: how many goals were completed, what that meant to the people who set them, how we've stayed true to the commitment.
We're ready
when you are.
Built as a Public Benefit Corporation. Free forever. No ads. No data selling.
Now in open beta · Web, iOS, and Android · Free forever