Objectuve is a gamified goal tracker built on a simple belief: the hardest part of achieving anything isn't knowing what to do. It's staying consistent when no one's watching.
We built an app that makes showing up feel good, then helps you get back to your life.
Objectuve started in 2016 because one person needed it and nothing on the market was built the way he wanted it built. It launched in 2019, reached about a thousand people, and then sat on a shelf for six years while the rest of the industry got better at holding attention and worse at respecting it.
In 2024 it came back, rebuilt from scratch as a Public Benefit Corporation.
10 minutes a day. Quick check-in, real feedback, done. If you're spending more than that, something's wrong, and we'll tell you.
Every metric we celebrate (streaks, XP, badges) comes from real effort. No vanity metrics, no manufactured dopamine, no empty praise.
Full access for individuals, forever. No ads. No data selling. The Supporter tier is cosmetic-only. Your data belongs to you.
The social layer exists so people feel seen and supported, not entertained. A "like" on Objectuve means "I see you doing the work."
Every element of the Objectuve logo encodes what the product stands for.
270 degrees of accumulated progress. Every day you show up, the arc fills in behind you.
Momentum. The leading edge tapers to a point. A verb, not a noun. You're moving forward.
The next milestone. It sits in the gap where the arc opens: the badge you're about to unlock, the level waiting ahead.
The journey isn't finished. There's always more to build. Progress is the point, not perfection.
Progress is the point.
Objectuve Softworks, LLC is a Public Benefit Company based in Chicago, Illinois. That legal structure means profit maximization can never override user wellbeing.
The team is small and intentional, focused on shipping a product that respects the people who use it. No growth hacks, no dark patterns, no engagement theater.