Goal tracking that compounds

Every day
adds up.

Ten focused minutes a day. Streaks, XP, and a Coach who notices the pattern — so you can watch the progress build.

Sign up free See how it adds up
  • Free forever — every feature
  • iOS · Android · Web
  • No ads. No data sold.
Now in open beta
  • iOS
  • Android
  • Web
Ten minutes a day. It adds up.
How it adds up

One goal. 100 days in.

A morning run, checked in most days. No single day looks like much. That’s the point.

  1. Day 1

    1

    check-in

    Current streak
    1 day
    XP earned
    75
    Rank 1 of 10
    Open Road
    Badges
    2 earned

    Day one. The foundation starts here.

  2. Day 30

    26

    check-ins

    Current streak
    9 days
    XP earned
    1,950
    Rank 3 of 10
    Full Stride
    Badges
    4 earned

    Four missed days. The habit has a shape now.

  3. Day 100

    84

    check-ins

    Current streak
    21 days
    XP earned
    6,300
    Rank 6 of 10
    Ridgeline
    Badges
    5 earned

    Missed a few days. Kept all of it.

Illustrative: one habit goal, 84 check-ins across 100 days. XP counts check-ins and streak days only. A missed day resets the streak — never your XP, rank, or badges.

What we believe

Small steps, rewarded.

Five principles run the whole product — from how XP is earned to how quickly we let you go.

01

Small steps compound.

One check-in is small. A hundred of them change things. Each one adds to your XP and rank for good — a missed day doesn’t take any of it back.

02

Progress is earned, not handed out.

Every streak, badge, and XP point comes from real effort. No vanity metrics, no manufactured dopamine, no empty praise.

03

Your data is yours.

No ads. No selling chat history. No models trained on your check-ins. Ever.

04

10 minutes a day — not 10 hours.

Quick check-in. Real feedback. Done. If you spend more than that here, something’s wrong — and we’ll tell you.

05

Built to help you leave.

No infinite feeds. No engagement traps. Success is measured by what happens after you close the app.

What's in the app

Six features. One reason to open it.

Each feature has a job. None of them have a feed. Everything works together to get you to the actual goal.

12-day streak
Goals & streaks

Set the goal. Show up. Watch it build.

Type a real ambition — "Run a 5K by June," "Write every morning." Objectuve breaks it into a habit you can actually hit, then keeps the streak honest.

Coach · private
Coach

A second set of eyes on your own progress.

Coach reads your goals, streaks, and check-ins — then says one specific thing that helps. Not a chatbot. Not a slogan. A teammate.

Meet Coach
Epic rarity
Badges & XP

Earned achievements. Not participation trophies.

20+ badges across four rarity tiers. Ten ranks from Open Road to Horizon. The gold only comes from the work.

5 allies
Allies

A small circle that actually shows up.

No feeds. No likes. Allies see the action ("logged a check-in on Morning run") and react with words — Witness, Cheer, Encourage. Built for support, not performance.

Daily, 30s
Mood & energy

How you felt today — linked to what you did.

A six-state mood check-in. Tied to the goal, not harvested for ads. Coach uses it to spot the gap between the metric and the human.

6 personas
Personas

Spoken to the way you actually respond.

Captain, Spark, Mirror, Rival, Sage, Analyst. Six ways of being coached. Pick the one that gets you out of bed — change it whenever you want.

Meet Coach

A coach who actually pays attention.

Coach reads your check-ins, your streaks, the time of day, the gap between intent and action — and writes you one honest sentence about what's next.

Meet your Coach
Coach
Read the room · 9:42 PM

Your streak's on track. But you've logged five days in a row after 9 PM — and your mornings are when this goal moves fastest. Want to try one before-coffee check-in this week?

Goal-aware Time-aware Mood-aware
The gamification, honestly

Just enough fun to keep going. None of the manipulation.

XP, badges, ranks, streaks. We use them — sparingly — because they actually work. Then we get out of the way.

Common
Everyday wins

First check-in, first goal, first week.

Rare
Multi-week streaks

30 days unbroken. 100 check-ins logged.

Epic
Milestone breakthroughs

A goal finished. A season held together.

Legendary
Months of consistency

The ring closes. Rank ten: Horizon.

10min/day
Average use
20+
Badges to earn
10ranks
Open Road → Horizon
0
Ads, ever
Teams · New

Chase the goal together.

A private space for your group — a coaching cohort, a running club, a team at work. Sub-communities to organize the work, a shared goal to pull toward, and a leaderboard that celebrates showing up. Your personal goals stay yours.

See Teams pricing Start a team
Workspaces & rooms

One team. As many rooms as the work needs.

Spin up a private workspace, then split it into sub-communities — Morning Movers, Deep Work Pod, whatever your people are actually doing. New members pick the rooms that fit and jump straight in.

Invite by link or email Self-select rooms
Sub-communities inside a private team workspace, each room showing its member count and lead
Leaderboards

A leaderboard that rewards effort, not exposure.

Points come from the work — check-ins, milestones, encouragement you send. Weekly, monthly, or all-time. Not feeling it this week? Turn yourself off with one tap and still earn as "Anonymous member." No streak-shaming, ever.

One-tap opt-out Weekly · Monthly · All-time
A team leaderboard ranking members by points earned this week, with an opt-out control
Collective goals

Point everyone at one number. Watch it move.

Set a shared goal — "1,000 check-ins by August" — and let members opt their own goals in to contribute. The team sees the count climb. Admins see the total, never the private goal behind it.

Opt in, pause anytime Only the count is shared
A team-wide collective goal showing 370 of 500 check-ins at 74 percent, a contribution bar, and the named contributors behind it
What your team can see — and what it never will.

Teams share a goal, not a surveillance feed. Admins see team-scoped activity. Your personal life on Objectuve stays personal — spelled out in plain English, right in the app.

Admins can see

  • Points you earned in the team
  • Goals you contributed to a team goal
  • Challenges you joined
  • The day you were last active

Admins never see

  • Your personal goals or check-ins
  • Mood logs, journal, or Coach chats
  • Lifetime XP, streaks, or totals
  • Other teams, friends, or your location
Pricing

Free, with an option to chip in.

Every feature is free, forever. Supporter is cosmetic and grateful — never a paywall.

Free

$0/ forever

The whole product. No trial, no tier shuffle.

  • Unlimited goals & check-ins
  • Streaks, XP, badges, ranks
  • Your Coach
  • Allies & community
  • Mood & energy tracking
  • Web, iOS, Android
Sign up free
Optional

Supporter

$4/ month

Cosmetic only. Keeps us independent and ad-free.

  • Everything in Free
  • Exclusive themes & icons
  • Supporter badge in profile
  • Animated rank borders
  • Early access to new features
  • A thank-you note from the team
Become a Supporter
For teams & coaches

Bring your whole group into one private space.

  • A team leaderboard everyone can see
  • Shared goals the whole group chases together
  • Rooms for each crew, cohort, or squad
  • Personal streaks and XP stay yours alone
  • 5–20 seats, add more any time
  • One team across web, iOS, and Android
Admins see effort, not everything.

Aggregate activity and points only — never a member’s private goals, moods, journals, or Coach chats.

Teams

5–20 seats
$70 / seat / year Save 17%

That’s $5.83 per seat a month, billed yearly. Monthly is $7.

Start a 14-day free trial
  • 14 days free — cancel by day 14 and pay nothing
  • Cancel any time — no clawback
  • Individuals stay free, forever
Questions

Asked & answered.

How do I set goals on Objectuve?

Choose a category, add milestones, and set a target date. Or start simple with just a name and build as you go. Your Coach will suggest milestones based on your goal.

How does progress tracking work?

Log events, check in daily, and watch your streaks grow. Your Coach keeps you on track with personalized nudges and milestone suggestions. Every action earns XP.

What rewards can I earn?

Earn XP for every action, unlock badges across four rarity tiers (Common, Rare, Epic, Legendary), and rise through 10 ranks from Open Road to Horizon. Showcase your favorites in your Achievement Hall.

Is Objectuve really free?

Yes. Free for individuals, forever. Every feature, every badge, every goal. The optional Supporter tier adds cosmetic perks like exclusive themes with no functional advantages.

What makes Objectuve different from a to-do app?

To-do apps manage tasks. Objectuve tracks goals: the things that take weeks, months, or years. With streaks, XP, badges, and community accountability, it makes the daily work of showing up feel rewarding.

What platforms is Objectuve available on?

Objectuve is now in open beta on Web, iOS, and Android. Sign up free to get started.

Ten minutes today.
Watch it add up.

Open beta is live — create your account and log day one. No follow-up funnels, no upsell cadence — promise.

Sign up free

Now in open beta · Web, iOS, Android · Free forever